How much influence can the media have on your business?

The media can influence a business in a number of ways – some good and some bad, so it is important to take time and consideration in all aspect of media whether it be online or offline. Newspapers and local press such as radio shows can be a great way to get your name known […]

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Finding an office space

Working from home can have its advantages and can mean that you keep your business running costs down, but it also is very hard work and you often need to be extremely disciplined not to get distracted with things or other people around the home. You could chose to rent a business premises but this […]

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Working out your target audience for advertising

When it comes to any kind of advertising, you need to know who your target audience are. Many companies see everyone as their target audience, but when you really dig deep you can find out who exactly it is they want to target. Making up a profile or two of the types of customer you […]

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Is there still a need for offline advertising?

With many companies investing much of their marketing budget in online marketing, is there still a need for offline marketing? With companies fighting harder than ever to gain business, many companies are reviewing their advertising campaigns and have a chose as to whether they invest all in online advertising or incorporate some traditional offline advertising […]

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Is email marketing worth investing in?

When it comes to email marketing, many companies simply do not know whether it is something that is worth investing in or not. People often get bombarded with emails from companies trying to sell something and these emails often get deleted with no action taken, so it is fair for business owners and decision makers […]

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