Working out your target audience for advertising

When it comes to any kind of advertising, you need to know who your target audience are. Many companies see everyone as their target audience, but when you really dig deep you can find out who exactly it is they want to target. Making up a profile or two of the types of customer you […]

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Is there still a need for offline advertising?

With many companies investing much of their marketing budget in online marketing, is there still a need for offline marketing? With companies fighting harder than ever to gain business, many companies are reviewing their advertising campaigns and have a chose as to whether they invest all in online advertising or incorporate some traditional offline advertising […]

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Is email marketing worth investing in?

When it comes to email marketing, many companies simply do not know whether it is something that is worth investing in or not. People often get bombarded with emails from companies trying to sell something and these emails often get deleted with no action taken, so it is fair for business owners and decision makers […]

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How to grow your business

Many small businesses struggle to grow their business and generate enquiries or sales. This can be worrisome for many as without sales, the business will not be able to stay trading for long. To grow your business you need to spend time accessing your marketing and how you can promote the products or services that […]

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Selling advertising space on your website

Selling advertising space on websites has been done for a number of years now but it doesn’t always work for every site and it is important to understand how it works and when to stop. Many directory type websites or websites that offer free information sell advertising space on their sites to allow them to […]

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