PR for small businesses

Small businesses have to work even harder to get a piece of the pie. They need to get their name heard and their products or services recognised. Some larger businesses have marketing departments or outsource to a marketing company to manage it all for them but for smaller businesses you may need to do a […]

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The importance of customer feedback

The importance of customer feedback

Many businesses go on about their days without really looking too much into customer feedback. They may not know why a customer hasn’t returned back to them or recommended them to a friend, and often it is not until a lot later on down the line they start to investigate what happens. Depending on what […]

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Addressing bad PR

If your business is getting known and you are building up your brand, then you will most likely come in to contact with some bad comments or PR. This may come across on social media sites, in a local paper or as feed back on a review site. Regardless of where the information is being […]

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Public relations and social media

Public relations and social media

The job of a public relations company is to be the go between for a business and the press / public. They often write and publish press releases to go in the local papers, they may arrange for radio adverts or interviews and will often help a business make contacts within the media industry. Some […]

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How to find and use a PR agency

A PR agency is a Public Relations agency and their role is to analyse your business and find out about the products and services you offer. They will look at the positive messages you are portraying and then use these to promote your business within the media industry. Although PR companies do not come cheap […]

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