Unfortunately we do not all have hundreds of thousands of pounds to spend on creating and broadcasting a TV advert, so when it comes to advertising for the small to medium businesses, they need to find the best way to invest their budget.
Advertising on a small budget can be done and if you take advantage of all the different types of advertising out there you may be surprised as to how much you can do for little or no cost, only time and effort.
If you have a product or service that you want to get noticed then you may need to do a bit of networking and even be willing to give out free samples, trials or demonstrations. Relevant event shows can be a great way to show your products or service off to other traders or the general public, although stands can sometimes be costly. Start off small and local and as your business grows, expand the areas you want to advertise to. Pay per click can work well for many business but if you are targeting competitive phrases it can be costly so ensure that it is set up correctly. Word of mouth is one of the best advertising avenues your business can benefit from and more importantly its free, make sure that all of your customers are happy, would recommend you and even offer a small reward if they do recommend you.