Many businesses are starting to see the advantages of using social media as part of their marketing strategy. There is often little cost involved and allows you to connect with a huge number of people in real time and can also allow you to reach audiences that you may have previously been missing out on.
If you find that you do not have the time to manage your social media accounts in house then you may look to outsource it to a marketing agency. This can not only save you time but can also allow your budget to be used more effectively and will often get you a greater return in the long run.
When it comes to choosing a company to manage your accounts you need to be able to know that they understand your business and what you are trying to do and that you can trust them to share the right content in the way in which you want it to be. Often it will be a learning process to start with, with you having to work quite closely with them, but overtime you should be able to take a step back and allow them to manage it more independently.