Working out your target audience for advertising

When it comes to any kind of advertising, you need to know who your target audience are. Many companies see everyone as their target audience, but when you really dig deep you can find out who exactly it is they want to target. Making up a profile or two of the types of customer you […]

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Is there still a need for offline advertising?

With many companies investing much of their marketing budget in online marketing, is there still a need for offline marketing? With companies fighting harder than ever to gain business, many companies are reviewing their advertising campaigns and have a chose as to whether they invest all in online advertising or incorporate some traditional offline advertising […]

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Is email marketing worth investing in?

When it comes to email marketing, many companies simply do not know whether it is something that is worth investing in or not. People often get bombarded with emails from companies trying to sell something and these emails often get deleted with no action taken, so it is fair for business owners and decision makers […]

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Getting people to share your content on social media

Social media is a great form of advertising and much of it is free to do so businesses should take advantage of it. It can be hard to know how to use the social media sites as a business but there is a lot of useful information and guidelines out there to help you. Firstly […]

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Do you need a business plan for a new business?

Unless you are applying for a grant or a business start-up loan, it is not essential to have a business plan for your new venture, but it may well be worth creating one. The main aim of a business plan is to show how you expect to set up and run your business, the projected […]

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