Social media sites are now being used by many as a form of advertising. Social media has actually been around for a long time but it wasn’t really until Facebook and Twitter became popular that many businesses started to use them as a form of advertising. Social media advertising has some great advantage and possibly the biggest advantage is how quickly to you spread information and react to others.
If you are launching a new product or want to make your followers aware of a competition or special offer, you can post on the social network sites and reach hundreds and thousands of people within seconds. Another bonus for using social media websites for marketing is that most of it is free to do. You can pay for Facebook advertising and post boosts etc but you can have a profile and post/ comment for free. Being on these sites also makes it easier for your business to build up a brand and for people to recommend you to others.