Google Adwords is a pay per click program that allows you to create adverts to promote your business. These adverts can be designed to get people to call your business, visit your website or complete a contact form.
Google Adwords works well for many companyâ€™s wishing to promote a specific product or service or for those wanted to increase traffic to their website.
You basically pay per click or impression of your advert and can create multiple trigger keywords / phrases and multiple adverts to go with those keywords. Some companies may choose to display their phone number in the advert as they want people to contact them more so than visit their website whereas others chose to take the visitor through to a specific page on the website where they will find out more information about that product or service and often have the option to buy or enquire.