If you are a business owner then you will probably want to see it grow and grow over the years. It can be tricky for new businesses to build themselves up and often you need to invest a good amount of money in to marketing to get it off the ground. You may decide to get a website built in which case you then have something to promote online. You may opt for social media marketing to drive footfall to your door rather than through to a website. Or you may do the old fashioned cold calling and leaflet dropping to get your company noticed.
Many of the businesses that succeed do a combination of many of the above plus more. Ideally you want to have a website so you can capture the more and more people that are using the web to find services and products that they want. There is always some people that will not use the internet you you may need to reach out to them in a form of offline marketing.
It is important to track your ROI (return on investment) when doing any type of marketing to check that you are spending your money wisely. You should consider how you are going to track marketing campaigns before they go live and set aside some time to review them often.