Marketing is vital to any business and online marketing is becoming even more important due to the amount of people that search for products and services online. Social media is a way of connecting with people that you may not of had the opportunity to previously. You don’t have to wait until they visit your website, you can market to them.
Marketing your business through social media can be very profitable as much of it is free and therefore the only overhead you have is your time or member of staff’s time. You can of course do the paid for marketing through some of the social media sites such as Facebook. This can work really well as you can make your campaigns very specific and only show your ads to certain groups of people.
Some companies find that different social media sites work better for them than others. Businesses dealing directly with the public often find that the social media site Facebook works best for them as it is easy for them to target groups of people based on interests, location or age.
You can easily see how successful your marketing is through social media too and how many people have viewed your posts etc.