Using a marketing company can really help grow your business. Marketing companies will charge a fee for their service but often this money is made back in the increase in sales. For your marketing company to be able to give your business the best service, it is vital that they are kept informed of any changes within your business or within the industry you are in.
It is easy to forget that although the marketing company may be experts in marketing, they are not necessarily experts in their industry your business is within. They will require a certain amount of input from you in order to get any campaigns they wish to run to be successful. As with many things you often find that the more you put in the more you get out and that goes for marketing too. If you are introducing a new product or service then be sure to give your marketing company plenty of notice. Ideally, they will need at least a few months to come up with a plan of how they are going to bring the new product or service to market. Often all it takes is a simple phone call or email may be enough to let them know what your plans are for the future.