Whilst a customer service score or percentage based on a series of questions can be useful internally, it offers little in the way of benchmarking against your competitors as the scores are not directly comparable and the questions are of course subject to manipulation. To address that, you can instead use the Net Promoter Score ….  Read More

Many businesses go on about their days without really looking too much into customer feedback. They may not know why a customer hasn’t returned back to them or recommended them to a friend, and often it is not until a lot later on down the line they start to investigate what happens. Depending on what ….  Read More

When setting up a new business there are many things to consider. Firstly you need to decide which type of business you are looking to set up. You should consider points such as how much time can you afford to commit and how much money would you ideally like to earn from the business? It ….  Read More

Social media is a great marketing tool if used correctly and can quickly build up your brand. Many businesses use social media marketing across a wide range of industries and can often see an increase in their enquiries and sales either directly or indirectly. If you do not currently have social media set up for ….  Read More

Some people think that a mentor is unnecessary however they can actually be really useful if you use the time with your mentor effectively. You can find a business mentor either online or through an organised event or course. The business that your mentor is in doesn’t need to necessarily be similar to your business ….  Read More

Many businesses are opting to add videos to their websites as research has shown that this can really help improve conversions either from enquiries or sales. Videos are often favoured by viewers as they are able to view a product/service from all aspects and see it in action. It may be that you chose to ….  Read More

More and more businesses are getting in to using social media to promote their products and services but often they don’t really know how to use them. They may not be getting much benefit from social media if they are not using it correctly and it can even have a negative effect. If you post ….  Read More

Having a website can be a great advertisement for you. It can be a way of showing people your products or services without them having to come in to a store or you visit them at their home or business premises. There are a number of different types of websites and all have a different ….  Read More

If you have recently set up a new business then you need to use a number of different adverting methods to get your business known and to start bringing work in. There are a number of ways of advertising a new business and the methods you chose often depends on a lot on how much ….  Read More

Similar to Google’s Adwords programme, you can use Facebook to advertise your business by displaying paid for ads. Many companies are starting to realise the benefit of having a social media page to promote their business on sites such as Facebook and Twitter, but there is so much more to social media marketing than you ….  Read More