If you are running an online business whether it be an online retail store or providing an online service it is essential to the success of the venture that you promote your business effectively so that you see growth in sales, but which strategies are the most effective and what are the financial implications to …. Read More
It is undeniable that video has become a regular feature on most successful websites but how important is it for your business website and what are the financial implications of choosing to use this media? The type of video that it would be a good idea to have on your website will depend on the …. Read More
If you work in or run a web design agency, then you will know that often one of the trickiest parts is agreeing the visuals with the client. Often the programmer, designer and client all have different opinions on how they believe the website should look and function. When designing websites, it is vital to …. Read More
Traffic to your website is very important, without any traffic your products or services would not be seen but it is very important to remember to check how well that traffic is converting. If you have a high number of visitors but low sales / enquiries, then you need to stop and look in to …. Read More
Social media can be a great marketing tool for some business but other businesses may find it harder to get any benefit from. The types of businesses that get the best results from social media marketing are often those that put the most time and effort in to it. If you do some of the …. Read More
Small businesses have to work even harder to get a piece of the pie. They need to get their name heard and their products or services recognised. Some larger businesses have marketing departments or outsource to a marketing company to manage it all for them but for smaller businesses you may need to do a …. Read More
If you are a business owner then you will probably want to see it grow and grow over the years. It can be tricky for new businesses to build themselves up and often you need to invest a good amount of money in to marketing to get it off the ground. You may decide to …. Read More
Whilst a customer service score or percentage based on a series of questions can be useful internally, it offers little in the way of benchmarking against your competitors as the scores are not directly comparable and the questions are of course subject to manipulation. To address that, you can instead use the Net Promoter Score …. Read More
Many businesses go on about their days without really looking too much into customer feedback. They may not know why a customer hasn’t returned back to them or recommended them to a friend, and often it is not until a lot later on down the line they start to investigate what happens. Depending on what …. Read More