Category: PPC

The rapid shift in pay-per-click results compared to the months-long wait for meaningful SEO results prompts businesses to allocate budgets with few plans, most of which end up wasted. This category of articles explores the real return on PPC investment: careful keyword selection, ad copy that persuades clicks, quality landing pages, budget discipline, and ad copy that persuades clicks.

Budgets, paid social, and Google AdWords are covered. PPC vs SEO ad overlaps are discussed, as is remarketing. All articles discuss topics that get minimal coverage elsewhere.