Category: Social Media Marketing
One challenge of social media marketing is that it is incredibly simple to set up a profile or opine about your experiences on a public forum, but very difficult to quantitatively assess your marketing campaigns. Most businesses lack the time and inclination to go beyond tracking likes and followers. As a result, they abandon their marketing efforts without gaining insight into how their social media efforts can help grow their business. Social media marketing is also one of the best ways to help potential customers recognise your business. Marketing strategies need to be developed for each individual business. Not every business needs to be on TikTok. Spreading yourself too thin by marketing on multiple social media channels probably means your marketing efforts will fail. It is important to do your research and find out where your ideal customers spend their time. Once you find the right channel, you can devote your marketing resources to that area, even if it means ignoring a channel suggested by other businesses.
This module covers how to set up realistic content planning systems that don’t result in an initial month of entusiasm that inevitably leads to ad hoc content creation. We will examine the trade-off between organic reach and paid advertisement because organic push gets you significantly less engagement than it used to and in order to drive traffic to your Page, you have to spend money sometimes. We will also address the less exciting part of this, which is the necessity to respond to feedback. Ignoring messages and comments is one of the worst ways you can represent your brand, and will cause more damage than most people realise.
We will also discuss the blog side of things, and cover topics such as social listening, monitoring the competition, and discovering how the signals that you derive from social in fact deepen your marketing efforts, including the drafting of PPC advertisements, email campaigns, etc. Social does not have to be isolated, and can be integrated nicely into multiple other fields of your marketing.