Category: Blog
Some posts here look at the big picture of the future of digital marketing. Some posts cover things that make more sense on a micro, day-to-day level when executing digital marketing campaigns. There are posts considering website performance, content, and the ROI on a marketing budget, and other posts that answer the questions of business owners not certain of the return on their investment.
Good for passing time if you want to see ideas rather than a narrow focus on a particular channel.
-
Why your Google traffic is dropping even though your rankings haven’t moved
Read the post: Why your Google traffic is dropping even though your rankings haven’t movedIf you’ve looked at your rankings recently and everything seems to be in the right place, but you’ve seen a drop in traffic, it’s happening to almost all businesses across most industries, and it’s due to AI Overviews. They…
-
The welcome email nobody deletes: what actually goes in it
Read the post: The welcome email nobody deletes: what actually goes in itOf every e-mail your business will ever send, one of them gets opened almost without fail. Not the newsletter. Not the promotional blast. It’s the welcome e-mail. It gets opened at a much higher rate than any other e-mail your…
-
How to make your home page stand out for the right reasons
Read the post: How to make your home page stand out for the right reasonsThe home page of your website is very important as it may well be the first page someone lands on when they visit your site. It is crucial that the first impression is a positive one as this can be…
-
Giving your business website an overhaul
Read the post: Giving your business website an overhaulIf you have a website for your business that has been live for some time then you may need to take a moment to re-access it and make sure that it is still working as it is supposed to and…
-
Could you market your business through other avenues?
Read the post: Could you market your business through other avenues?If you are struggling to know how to take your marketing to the next level then you may want to consult with a web marketing agency who will be able to review what you already do and make proactive suggestions…
-
Getting your business found locally
Read the post: Getting your business found locallyMarketing can help get your business off the ground if done in the right way. You may find it fairly straight forward to get listed for search terms that contain the location you are based in but what about when…
-
Is your website compatible for all devices?
Read the post: Is your website compatible for all devices?Having a website is a great marketing avenue to go down. Since we first went in to lockdown, lots more companies have seen the benefits having an online presence can be. It may be that you do a lot of…
-
Adding call to action banners to your website
Read the post: Adding call to action banners to your websiteIt is important to Denver when creating any website, what the main focus is. Do you want people to purchase a product or service off your site? Do you want them to pick up the phone and call you or…
-
Help and advice for a new business
Read the post: Help and advice for a new businessIf you have recently started up a new business then you may find that there are times when you need to ask for advice. It can be tricky to know where to turn. If it is legal advice then you…
-
How to create a standout advert
Read the post: How to create a standout advertIf you are going to be advertising on another website or in a magazine / newspaper you need to make sure your advert stands out. This doesn’t necessarily mean you need to create it in bright bold colours, it needs…
-
How important is building a good reputation?
Read the post: How important is building a good reputation?When it comes to growing and expanding your business m, it is imperative that you build up your reputation to not only attract back existing customers but to also to gain new ones. Reputations are very important and it is…
-
Should you try investing your marketing budget in other avenues?
Read the post: Should you try investing your marketing budget in other avenues?If you are reviewing your marketing strategy, there may come a time when you think about changing your current marketing plans to go down another route. There is always an element of risk involved when stopping or starting any new…
-
Be aware when representing your brand on social media
Read the post: Be aware when representing your brand on social mediaSocial media can be a fantastic platform to advertise your business and products and build up a brand, but it does need to be used with care. One of the advantages of social media is that you can very quickly…