Blog
Some posts here look at the big picture of the future of digital marketing. Some posts cover things that make more sense on a micro, day-to-day level when executing digital marketing campaigns. There are posts considering website performance, content, and the ROI on a marketing budget, and other posts that answer the questions of business owners not certain of the return on their investment.
Good for passing time if you want to see ideas rather than a narrow focus on a particular channel.
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How to make your home page stand out for the right reasons
The home page of your website is very important as it may well be the first page someone lands on when they visit your site. It is crucial that the first impression is a positive one as this can be the decider as to whether they stay or leave and go to another site. There…
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Giving your business website an overhaul
If you have a website for your business that has been live for some time then you may need to take a moment to re-access it and make sure that it is still working as it is supposed to and portraying the message that you want. One of the advantages of a website over printed…
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Could you market your business through other avenues?
If you are struggling to know how to take your marketing to the next level then you may want to consult with a web marketing agency who will be able to review what you already do and make proactive suggestions as to what else you could do to take it to the next level. If…
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Getting your business found locally
Marketing can help get your business off the ground if done in the right way. You may find it fairly straight forward to get listed for search terms that contain the location you are based in but what about when you are trying to get ranked for areas you serve but are not based? There…
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Is your website compatible for all devices?
Having a website is a great marketing avenue to go down. Since we first went in to lockdown, lots more companies have seen the benefits having an online presence can be. It may be that you do a lot of your trading online through an ecommerce shop or perhaps you simply have a site which…
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Adding call to action banners to your website
It is important to Denver when creating any website, what the main focus is. Do you want people to purchase a product or service off your site? Do you want them to pick up the phone and call you or do you want them to complete an enquiry form for example? It is easy overtime…
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Help and advice for a new business
If you have recently started up a new business then you may find that there are times when you need to ask for advice. It can be tricky to know where to turn. If it is legal advice then you may feel that you have to go to a solicitor, but they can often charge…
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How to create a standout advert
If you are going to be advertising on another website or in a magazine / newspaper you need to make sure your advert stands out. This doesn’t necessarily mean you need to create it in bright bold colours, it needs to stand out for the right reasons. It is important to try and have consistency…
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Should you try investing your marketing budget in other avenues?
If you are reviewing your marketing strategy, there may come a time when you think about changing your current marketing plans to go down another route. There is always an element of risk involved when stopping or starting any new marketing, so you need to think carefully before making any sorts or changes. If your…
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How to make money off your website or blog
Making money off a blog is not always easy. There are many steps you must take in order to start making money from your blog. You need to create a blog that is of interest to lots of people. The more specialist the blog is, the less traffic you may get but the less competition…
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How easy is your website for new users?
With more and more of us having to use the internet on a daily basis to do work or shopping it is vital that websites are easy to navigate round and as user friendly as possible. Often the sites that are the easiest for a visitor to use, usually prove the most popular. If you…