Blog

Some posts here look at the big picture of the future of digital marketing. Some posts cover things that make more sense on a micro, day-to-day level when executing digital marketing campaigns. There are posts considering website performance, content, and the ROI on a marketing budget, and other posts that answer the questions of business owners not certain of the return on their investment.

Good for passing time if you want to see ideas rather than a narrow focus on a particular channel.

The importance of creating a visual before commencing programming

If you work within a web agency or are a freelance web designer and programmer then you need to ensure that you manage any website project correctly in order to deliver what the client wants, on time and within budget. When changes are made during the programming stage, this can result in extra time been…
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Branded literature and signage can help grow your business

If you are self employed or have a relatively small business then you need to think of ways in which you can grow your business that doesn’t cost the earth. You need to try and ensure that you are utilising every marketing opportunity that you possibly can and one way in which you can do…
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How to market your website using social media

Marketing is vital to any business and online marketing is becoming even more important due to the amount of people that search for products and services online. Social media is a way of connecting with people that you may not of had the opportunity to previously. You don’t have to wait until they visit your…
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Using video to enhance your website

It is undeniable that video has become a regular feature on most successful websites but how important is it for your business website and what are the financial implications of choosing to use this media? The type of video that it would be a good idea to have on your website will depend on the…
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Agreeing on the final design for a website with your client

If you work in or run a web design agency, then you will know that often one of the trickiest parts is agreeing the visuals with the client. Often the programmer, designer and client all have different opinions on how they believe the website should look and function. When designing websites, it is vital to…
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Visits only matter if you can convert them into sales

Traffic to your website is very important, without any traffic your products or services would not be seen but it is very important to remember to check how well that traffic is converting. If you have a high number of visitors but low sales / enquiries, then you need to stop and look in to…
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Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
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How affective is social media marketing to a business?

Social media can be a great marketing tool for some business but other businesses may find it harder to get any benefit from. The types of businesses that get the best results from social media marketing are often those that put the most time and effort in to it. If you do some of the…
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PR for small businesses

Small businesses have to work even harder to get a piece of the pie. They need to get their name heard and their products or services recognised. Some larger businesses have marketing departments or outsource to a marketing company to manage it all for them but for smaller businesses you may need to do a…
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How to grow your business

If you are a business owner then you will probably want to see it grow and grow over the years. It can be tricky for new businesses to build themselves up and often you need to invest a good amount of money in to marketing to get it off the ground. You may decide to…
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Help with setting up a new business

When setting up a new business there are many things to consider. Firstly you need to decide which type of business you are looking to set up. You should consider points such as how much time can you afford to commit and how much money would you ideally like to earn from the business? It…
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Setting up social media accounts for your business

Social media is a great marketing tool if used correctly and can quickly build up your brand. Many businesses use social media marketing across a wide range of industries and can often see an increase in their enquiries and sales either directly or indirectly. If you do not currently have social media set up for…
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Boost your business with a mentor

Some people think that a mentor is unnecessary however they can actually be really useful if you use the time with your mentor effectively. You can find a business mentor either online or through an organised event or course. The business that your mentor is in doesnâ€™t need to necessarily be similar to your business…
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