Blog
Some posts here look at the big picture of the future of digital marketing. Some posts cover things that make more sense on a micro, day-to-day level when executing digital marketing campaigns. There are posts considering website performance, content, and the ROI on a marketing budget, and other posts that answer the questions of business owners not certain of the return on their investment.
Good for passing time if you want to see ideas rather than a narrow focus on a particular channel.
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Should you have videos on your website?
Many businesses are opting to add videos to their websites as research has shown that this can really help improve conversions either from enquiries or sales. Videos are often favoured by viewers as they are able to view a product/service from all aspects and see it in action. It may be that you chose to…
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Promoting a new business
If you have recently set up a new business then you need to use a number of different adverting methods to get your business known and to start bringing work in. There are a number of ways of advertising a new business and the methods you chose often depends on a lot on how much…